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noting a relationship between actions or events that one or more are the result of the other or others.

What is Cause and Effect?

Cause and Effect is an initiative started by A Kizzle Brand (AKB) to motivate people of all ages and inform them that they are accountable for everything that happens in their life.

It's meant to create an environment where everyone feels motivated to take control of their circumstance.

Before Cause and Effect, everyone should get rid of the voice in their head that says, "It's his/her fault that this happened," "I don't know how I got here," "If it wasn't for... I would be so much better." We aren't listening to that voice anymore. Cause and Effect is about completely rejecting the idea that you aren't in control of what happens in your life.

You are accountable.



the fact or condition of being accountable; responsibility.
"their lack of accountability has corroded public respect."
synonyms: responsibility, liability, answerability


Without accountability we will never be able to live up to our fullest potential. There's a place we all want to get to in our lives; for some people it's getting a good job, for others it's starting a business, but without accountability these goals we have can never come to fruition.

Take control of your circumstance and you'll be able to do anything you put your mind to. There's no one to blame, but yourself for the life you live. People who defer blame and hide behind excuses seldom accomplish anything in life.

We all know that life is hard and it's oftentimes unfair, but that's no excuse for you not to give it your best shot.

the belief that one is inherently deserving of privileges or special treatment.
"no wonder your kids have a sense of entitlement"

Earn It

Our generation has a problem with entitlement. We feel like we are entitled to everything we want, but lack the drive and work ethic required to achieve those things.

Everything in life is an input/output system. We deposit money into a bank which allows us to withdraw money out when necessary. The problem is too many people have empty bank accounts, but want to make withdrawals. Life's input is hard work and its output is success. You cannot withdraw from a life you haven't put hard work into!

If you feel like you deserve it, then go out and earn it!



a source of pleasure.

Types of Gratification

There's two kinds of gratification - instant and deferred/delayed.

Instant gratification is the satisfaction gained from choosing now over tomorrow. It's what happens when people decide to prioritize the present instead of the future.

Deferred/delayed gratification is the satisfaction gained from choosing tomorrow over now. It's what happens when people decide to prioritize the future instead of the present.

I am a strong believer that we all have to struggle at some point in our lives. When we choose instant gratification we decide to struggle later in our life and when we choose deferred gratification we decide to struggle early in our life to enjoy the fruits of our labor later.

Which do you prefer?

What would you tell your high school self?

I asked social media what they would tell their high school selves and these are some of the responses I received.

"Don't do anything you're not completely sure of."


"Don't go to college if you're not ready."


"Find a mentor!"


"You have way more potential than you think - do that thing you're afraid of."


"Learn to love yourself."


"Be yourself."


"Actually look into colleges, don't just go to any college for the sake of going to college."


"You really can do anything."


"Focus on yourself."


"Listen to your heart and not the money."


"Don't get involved with 'hood' nonsense."


"Never let someone tell you what you can't do."


"Look into different routes instead of college."